Few stations in the market ever could compete with WHEN when it came to promotion. In the late 70s it was common for the station to have 175 billboards showing at one time all over Central New York. At left is one of many various "Busboards" that appeared over the years. This one, and the one below, promoting incorrigible morning man, Phil Markert.
Over the years 62 WHEN radio consistently used busboards as part of their promotional arsenal. However, passing by Congress of The Communications Act of 1996 has forever changed the broadcast landscape. With the passage of this act, the green light was given to operators who sometimes now contol hundreds or even more than a thousand stations across the country. Big local radio promtions were about to become a thing of the past. With the arrival of these new owners, many times investment bankers, big giveaways such as cars, trips and cash were no more. The same applied to big "local" advertising campaigns that included print, TV and billboard promotions for area stations. They too, have all but disappeared since big corporate owners have taken over .